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Email marketing is a type of direct marketing which uses email as a way of communicating commercial or fundraising messages to a specific audience. The term usually refers to:

sending emails with the purpose of improving the relationship of a businessperson with their current or previous customers
sending emails to acquire new customers or persuade current customers to purchase something
adding advertisements to emails sent by other companies to their customers.

The various advantages of email marketing include:

Compared to other methods of mass marketing such as direct mail or printed newsletters, email is less expensive.
The delivery time is short (a few seconds or minutes) compared to mailed advertisements (one or more days).
Repeat business can be generated affordably and automatically.
Over half of all Internet users check or send email on a typical day.
The advertiser is able to 'push' the message to the audience, as opposed to website-based marketing which depends on a customer to visit the website.
Email marketing is 'green' (paper-free).

At Business Software Solutions, our email marketing services include:

design and coding of HTML emails
design and coding of HTML newsletters
setup of newletter sign up features
sending HTML emails and newsletters to client provided mailing lists